With surgery or digital trickery, people prep for social media close-ups

Recently, there has been a lot of talk around a social media-driven “narcissism epidemic” and the global selfies trend. In fact, a study out of the University of Michigan suggests that social media tends to appeal to people seeking to boost their egos by eliciting responses to their curated image. The anxiety that results from the desire to put forward an enviable image is leading to a phenomenon termed the Facebook or FaceTime facelift.

Social-media driven cosmetic procedures were first noted in the U.S. last year, and in March a poll by the American Academy of Facial Plastic and Reconstructive Surgery confirmed that “social media is leading consumers to have a more self-critical eye,” pointing to a 31 percent increase in requests for surgery as a result of online photo sharing. Now the phenomenon has been noted in India, with one report observing that more 20- and 30-somethings are signing up for minor procedures.

For consumers who want to refine the way they appear without resorting to medical help, various tools are popping up to help them achieve photo perfection. The iLipo app alters photos to simulate the effects of going under the knife (it’s intended to help users decide whether to pursue surgery), while advanced image-editing apps, like PicMonkey, help users whiten their teeth, slim their waists and brighten their eyes. And Chinese mobile brand Huawei is even integrating such capabilities into smartphone cameras, adding “instant facial beauty support” to remove wrinkles and blend skin tone.

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