The Heartbleed bug may have infected upward of half a million websites—including many popular sites like Gmail and Facebook—potentially putting the personal information of consumers across the globe at risk. Data from our AnxietyIndex study suggests that this security breach has likely only exacerbated anxiety about identify theft, as 3 in 5 were already on edge about this issue in 2012. Anxieties are particularly prevalent in South Africa and the U.S., where nearly 7 in 10 report feeling anxious. As a result, brands impacted by Heartbleed must work even harder to earn back consumers’ trust, especially in nations already prone to anxiety about identity theft.
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