In Saudi culture, charity is a duty. It’s part of everyone’s life, especially during the holy month of Ramadan. And with the rising cost of living in the kingdom, more citizens are aware of the need to help one another. But not often do we find them approaching the subject with an activation worthy of global brands.
Recently, a Saudi citizen in the city of Hail placed a refrigerator in front of his house and encouraged residents of the area to donate leftover food to help the needy, sparing them the shame of asking for food. A Saudi cleric, Sheikh Mohammed al-Arefe, confirmed this in a tweet, saying: “I’ve always said the people of Hail are generous. A man puts a refrigerator in front of his house for leftover food; an indirect act of charity for the needy. Oh how I love you Hail!”
The tweet received an overwhelming response from al-Arefe’s followers, who re-tweeted it more than 7,000 times. More people are now encouraging this idea with the month of Ramadan approaching.
Photo Credit: MohamadAlarefe