As we’ve noted here, security issues like the Heartbleed bug and data breaches at companies like Target have people increasingly worried about the safety of their personal information. Now a campaign from PayPal aims to alleviate anxiety about making digital payments. In a spot that takes a lighthearted tone, actress Samira Wiley of Orange Is the New Black assures, “With PayPal, your financial information is protected and never shared with stores—like it’s sealed in a vault with titanium locks, guarded by ninjas.” The spot, titled “Buy Some Peace of Mind,” concludes with the line, “Banishing worry one click at a time.”
As more payments go digital and more consumers use their mobile phones and potentially wearable devices to pay for goods, many more businesses are competing with PayPal for a share of this market. Consumers will be weighing the pros and cons of using these new means of payments, and all the middlemen will have to assure potential customers that security will not be an issue.