AnxietyIndex

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Anxiety Around the World

This video highlights some of the topline results from a quantitative survey of 27 markets conducted in October 2012 by SONAR. To download previous reports, click here.

JWT’s AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the levels and intensity of consumer anxiety and, importantly, the drivers of anxiety. The index examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime, etc.—and economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex also uncovers consumer insights that help inform business and marketing strategies during times of high or low anxiety.