There’s a bumper few weeks coming up for Britons, with bank holidays, the Easter break and a bonus day off for the wedding of Prince William and Kate Middleton. After a hard winter and amid a tough economic environment, this seems to have boosted not only the country’s morale but also local businesses, particularly those in the craft sector. Small businesses are aiming to cash in on the royal nuptials, producing all manner of souvenirs and commemorative merchandise, from Union Jack teapots to Will & Kate calendars and gift cards to tongue-in-cheek royal tea bag holders. And the patriotic feeling among consumers is helping us stay positive and keep purchasing!
It’s not just small businesses getting in on the act: Big British brands are emphasizing the need to indulge in a party and backing their great British products. Morrisons, a supermarket chain, has really brought this to life in its latest TV campaign, and brought the nation along with them. “We could do with a bit of fun,” says cricketing star Freddie Flintoff as he leads a group of kids to the store, where they laud U.K. products.
Let’s hope that in 12 months’ time, the London Olympics can give us another boost. Will we all be flying our flags, eating Union Jack cupcakes and getting behind our athletes? It seems Morrisons could have more than just a temporary spike if this feeling continues into 2012. So it won’t be just us smiling, but their management too.