The Heartbleed bug may have infected upward of half a million websites—including many popular sites like Gmail and Facebook—potentially putting the personal information of consumers across the globe at risk. Data from our AnxietyIndex study suggests that this security breach has likely only exacerbated anxiety about identify theft, as 3 in 5 were already on edge about this issue in 2012. Anxieties are particularly prevalent in South Africa and the U.S., where nearly 7 in 10 report feeling anxious. As a result, brands impacted by Heartbleed must work even harder to earn back consumers’ trust, especially in nations already prone to anxiety about identity theft.
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According to recent forecasts, food prices are set to see the biggest increase in more than three years as a result of worldwide drought conditions. Experts believe that prices may rise by as much as 3.5 percent by the end of 2014, whereas individual produce items might see even larger increases (for example, the cost of lettuce could increase by 34 percent). Data from our most recent global AnxietyIndex study reveal that higher prices at the grocery store may cause women more anxiety than men: Across the 27 markets we surveyed, things that impact us closer to home—including food prices—are more likely to drive anxiety among women than men. Nearly 2 in 5 women already feel “very anxious” about the cost of food.
Brands in these categories will need to help women navigate this anxiety through messaging, products and tools that address their concerns head-on and help them manage their budgets.