How much are consumers willing to sacrifice for an affordable vacation? Certainly, first-class seats, high-season bookings and fine dining. But how about a bed in their hotel room? A “Survivor Package” created by the Rancho Bernardo Inn, a luxury resort near San Diego, allows guests to camp out in a stripped-down room (i.e., no bed, no linens, not even toilet paper) and pay just $19 a night.
The more amenities added, the more guests pay, up to $219 for a regular room. Adding a bed is $20 more; for a bed plus toiletries (but no lights, linens or AC), shell out $59. The promotion, which quickly sold out, had drawn 240 reservations at the $19 rate and 116 at the $39 rate as of mid-August.
While this is an interesting tactic that’s garnered buzz and customers—no easy feat at a time when occupancy rates are way down, especially for higher-end hotels—it seems better suited for a down-market brand. The resort is unlikely to win much repeat business from guests who paid bottom dollar. And for an upscale hotel, this feels terribly kitschy and ultimately too off-brand.
Photo source
As both 
CiCi’s Pizza
