Posts by Mark Phillips - Toronto

Canadians become more informed diners

Informed Dining

Last fall, the City of Toronto Public Health championed the growing consumer angst around exactly what we put into our bodies with the Savvy Diner campaign to drum up support for the Informed Dining menu labeling initiative. Informed Dining will begin rolling out at the end of this month, addressing a concern that many have raised in recent years as an extension of more macro health and wellness trends surrounding obesity: that it’s next to impossible to tell the real sodium and caloric counts in some of our favourite menu items. The nutritional information may be on a menu, a website or a brochure.

To start, the program focuses on major chains rather than independent restaurants—The Keg, Montana’s and Milestones are among those voluntarily participating—but given the progression of nutritional labeling in recent years from packaging to QSR and now mid-tier dining, Mom-and-Pops everywhere should take note of a developing trend that consumers are going to be more informed about before they dine out and dig in.

Photo Credit: HealthyFamilies BC