Mexicans are pessimistic about their future. Crime, violence and corruption have become pervasive, and the upcoming presidential elections have only deepened anxiety (the Los Angeles Times reports, “Many Mexicans are utterly disillusioned with the candidates and dismayed at the choices before them”). Last month, a compelling video that quickly went viral asked the candidates, “Are you striving only for the [presidential] chair, or will you change the future of our country?” Interestingly, while the four-minute film features no branding, the insurance company GNP is spearheading the group behind it, Nuestro México del Futuro (Our Future Mexico).
Acclaimed director Mario Muñoz made the dystopian film, which takes viewers through a day in urban Mexico as child actors dressed like adults commit armed robbery and kidnappings, protest and riot, attempt to flee to the U.S., and even take cover from a drive-by shooting. Finally, a girl speaks directly into the camera, saying “If this is the future I can look forward to, I don’t want anything to do with it” and calls on the presidential contenders to stop making empty promises. The video concludes with the text, “We’re millions of Mexicans who want a better future” and directs viewers to the group’s site.
The video struck a chord, racking up millions of views in a few days, and became a hot topic on media outlets and among political leaders; it was banned from television and pulled from YouTube. GNP, one of the country’s biggest insurers, has been subtle about its connection to the initiative, with no overt mention of it on the company’s website, but some of the Nuestro México del Futuro videos (this, for example) are branded.
While the video could be said to foster anxiety, the website is more positive, telling visitors, “You can change the future of Mexico.” People can submit their visions for the future using various digital tools and could also weigh in via a truck that traveled the country. The initiative is an innovative way to help Mexicans feel less helpless and more assured that at least one of the country’s institutions is seeking solutions.