Posts by Stephanie Shkolnik - San Diego

Petco’s Whole Pets website provides ‘pet parents’ with information hub

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Communicating and understanding our pets is difficult. Are they enjoying their food? Feeling upset? Happy? How do they feel about sleeping in the bed versus on the floor? How can we really know? The unknown creates anxiety, particularly for pet parents who want to give their pet the world. So Petco and JWT agency Digitaria developed WholePets, a digital content hub for all things pets—giving pet parents a hub to find sound recommendations on how to address pets’ physical, mental, social and emotional needs.

You can filter tips by pet type and topic to find details on Cat Nutrition 101, for instance, or house training a new dog. Having an online destination with go-to tips from a trusted source not only helps to relieve anxiety about how to enhance pets’ lives but ultimately to be better, happier parents.

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L.A. Tourism Board helps visitors simplify trip-planning


Understanding the anxiety associated with planning a visit to a large, culture-rich city like Los Angeles, the L.A. Tourism & Convention Board developed (with help from Digitaria, a JWT company), which provides an organized setting to map out a trip. The site targets both tourists and locals, since finding new activities in your hometown can often be stale, as you get stuck in a routine.

The “Experience Builder” provides a dashboard for users to collect things to see, do and eat in a centralized place, alleviating concerns of manually writing down and planning in different locations. Titled “My LA,” the dashboard feels personable to the user, while a custom map pinpoints where selected activities are throughout Los Angeles, helping users minimize travel time and maximize quality time at each destination. Vivid imagery, celebrity guidance on specific places to visit and off-site content on social media channels are designed to inspire people to explore and interact with the city’s offerings.

Trip planning is a process that used to be streamlined—you’d go to a travel agent, who would book everything for you—but now most travelers try to plan it all on their own, ending up overwhelmed or feeling they’re missing out on the best of the best. This initiative helps to alleviate that anxiety.

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