Comments for JWT AnxietyIndex: Brand Answers for an Anxious World http://anxietyindex.com JWT's AnxietyIndex is designed as a place to discuss how brands and consumers are responding to the global recession. With daily content updates, AnxietyIndex.com includes contributions from around JWT's network, offering a truly global perspective. Sat, 21 Apr 2012 20:27:55 +0000 hourly 1 http://wordpress.org/?v=3.0.5 Comment on Chrysler 200′s Super Bowl ad posits Detroit as luxury hub by ‘Imported from Detroit’ drives a trend for ‘Made in the USA’ | Mudpie http://anxietyindex.com/2011/02/chrysler-200s-super-bowl-ad-posits-detroit-as-luxury-hub/comment-page-1/#comment-232302 ‘Imported from Detroit’ drives a trend for ‘Made in the USA’ | Mudpie Sat, 21 Apr 2012 20:27:55 +0000 http://anxietyindex.com/?p=7042#comment-232302 [...] theme in four new spots—for the Chrysler, Dodge, Jeep and Ram models—that build off the “Imported from Detroit” campaign launched during the 2011 Super Bowl and the epic “It’s Halftime in America” Clint [...] [...] theme in four new spots—for the Chrysler, Dodge, Jeep and Ram models—that build off the “Imported from Detroit” campaign launched during the 2011 Super Bowl and the epic “It’s Halftime in America” Clint [...]

]]> Comment on Two years after Toyota’s troubles, Scion touts its parentage by Mark Thompson http://anxietyindex.com/2012/04/two-years-after-toyotas-troubles-scion-touts-its-parentage/comment-page-1/#comment-232286 Mark Thompson Fri, 20 Apr 2012 19:51:52 +0000 http://anxietyindex.com/?p=8914#comment-232286 Even if the Toyota brand can quickly infuse Scion with some kind of boost on one or two dimensions, it seems rather short-sighted to do so. Surely Scion has it's own equity and distinctiveness that warrants a continued distance from the mother ship? If it's missing something (quality?), surely there's another way to bolster Scion on this dimension - without running the risk of diluting the brand and making it vulnerable to other Toyota brand attributes that undoubtedly (still)turn off the typical Scion buyer? Even if the Toyota brand can quickly infuse Scion with some kind of boost on one or two dimensions, it seems rather short-sighted to do so. Surely Scion has it’s own equity and distinctiveness that warrants a continued distance from the mother ship? If it’s missing something (quality?), surely there’s another way to bolster Scion on this dimension – without running the risk of diluting the brand and making it vulnerable to other Toyota brand attributes that undoubtedly (still)turn off the typical Scion buyer?

]]> Comment on Cash mobs swarm local shops to generate community spending by jessica http://anxietyindex.com/2012/03/cash-mobs-swarm-local-shops-to-generate-community-spending/comment-page-1/#comment-232071 jessica Wed, 04 Apr 2012 14:12:44 +0000 http://anxietyindex.com/?p=8864#comment-232071 Hi Andrew, I've made the change! Jessica Hi Andrew,
I’ve made the change!
Jessica

]]> Comment on Cash mobs swarm local shops to generate community spending by Andrew Samtoy http://anxietyindex.com/2012/03/cash-mobs-swarm-local-shops-to-generate-community-spending/comment-page-1/#comment-232060 Andrew Samtoy Tue, 03 Apr 2012 23:28:47 +0000 http://anxietyindex.com/?p=8864#comment-232060 Can you make sure Summer Jo Shepherd is credited for the photo? Thanks! Andrew Can you make sure Summer Jo Shepherd is credited for the photo?

Thanks!

Andrew

]]> Comment on A new generation of ‘Life Livers’ in the U.K. puts aside property dreams by FitchFeed - fitchfeed.com http://anxietyindex.com/2012/03/a-new-generation-of-life-livers-in-the-u-k-puts-aside-property-dreams/comment-page-1/#comment-231678 FitchFeed - fitchfeed.com Fri, 16 Mar 2012 18:50:52 +0000 http://anxietyindex.com/?p=8802#comment-231678 [...] A new generation of ‘Life Livers’ in the UK puts aside property dreams at JWT AnxietyIndex: Bran.... A new generation of ‘Life Livers’ in the UK puts aside property dreams at JWT AnxietyIndex: Brand Answers for an Anxious World was posted on March 16, 2012 to Financial. [...] [...] A new generation of ‘Life Livers’ in the UK puts aside property dreams at JWT AnxietyIndex: Bran…. A new generation of ‘Life Livers’ in the UK puts aside property dreams at JWT AnxietyIndex: Brand Answers for an Anxious World was posted on March 16, 2012 to Financial. [...]

]]> Comment on Heineken taps into FOMO to promote responsible drinking by Erena http://anxietyindex.com/2012/01/heineken-taps-into-fomo-to-promote-responsible-drinking/comment-page-1/#comment-230546 Erena Tue, 07 Feb 2012 07:54:46 +0000 http://anxietyindex.com/?p=8652#comment-230546 interesting interesting

]]> Comment on Coca-Cola Spain puts an inspirational spin on the crisis by Phil K http://anxietyindex.com/2009/03/coca-cola-spain-puts-an-inspirational-spin-on-the-crisis/comment-page-1/#comment-229731 Phil K Sat, 07 Jan 2012 22:50:29 +0000 http://anxietyindex.com/?p=1072#comment-229731 Very neat post. Much obliged. Very neat post. Much obliged.

]]> Comment on Sick friend? Heinz says, send a soup! by Heinz Lets Friends Send “Get Well” Cans of Soup via Facebook | bursst.com http://anxietyindex.com/2011/10/sick-friend-heinz-says-send-a-soup/comment-page-1/#comment-227314 Heinz Lets Friends Send “Get Well” Cans of Soup via Facebook | bursst.com Fri, 21 Oct 2011 11:08:57 +0000 http://anxietyindex.com/?p=8402#comment-227314 [...] [via JWT] [...] [...] [via JWT] [...]

]]> Comment on Sick friend? Heinz says, send a soup! by Heinz Lets Friends Send “Get Well” Cans of Soup via Facebook | Startup Help http://anxietyindex.com/2011/10/sick-friend-heinz-says-send-a-soup/comment-page-1/#comment-227286 Heinz Lets Friends Send “Get Well” Cans of Soup via Facebook | Startup Help Fri, 21 Oct 2011 01:08:24 +0000 http://anxietyindex.com/?p=8402#comment-227286 [...] [via JWT] [...] [...] [via JWT] [...]

]]> Comment on Sick friend? Heinz says, send a soup! by Heinz Lets Friends Send "Get Well" Cans of Soup via Facebook http://anxietyindex.com/2011/10/sick-friend-heinz-says-send-a-soup/comment-page-1/#comment-227275 Heinz Lets Friends Send "Get Well" Cans of Soup via Facebook Thu, 20 Oct 2011 19:20:45 +0000 http://anxietyindex.com/?p=8402#comment-227275 [...] JWT] Print Story Email Story Reprints var OB_permalink = [...] [...] JWT] Print Story Email Story Reprints var OB_permalink = [...]

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