Comments for JWT AnxietyIndex: Brand Answers for an Anxious World

Comment on Unique Coca-Cola vending machine links India, Pakistan by Dwight Sholes

Dwight Sholes — Mon, 17 Jun 2013 13:09:21 +0000

As the son of an American foreign service officer who was born in Delhi and raised in both Delhi and Lahore, this story and the video brought tears to my eyes. Like people everywhere, the people of South Asia are yearning for peace and prosperity. Perhaps this video connection will be one small step in that direction.

Comment on In Puerto Rico, Banco Popular gives new meaning to a hurdle jumper’s race by JWT San Juan’s “The Race of a Country” gives new meaning to an Olympic hurdler’s race | JWT Blog

Fri, 07 Jun 2013 18:03:07 +0000

[...] — Find out more about “The Race of a Country” by visiting JWT’s Anxiety Index. [...]

Comment on Indian watch brand Fastrack encourages youth to come out of the closet by Vincent Nguyen

Vincent Nguyen — Tue, 04 Jun 2013 16:03:37 +0000

Hi, nice article. I really like it!

Comment on Dodge promotes Dart purchases via the crowd by Liat

Liat — Tue, 05 Feb 2013 10:47:03 +0000

Brilliant post Jessica

Comment on Zain connects Kuwait to what truly matters by Makram Bandak

Makram Bandak — Tue, 02 Oct 2012 17:20:00 +0000

This is a great and beautifull campaign; encouraging people to participate in political changes, voting to make things go better and making it with such elements like patriotic an nationalistic music, create a very strong concept of union between individuals and great brands. So, congratulatios Zain. Great job of JWT.

Comment on American propaganda posters repurposed for political protest by Jeff Gates

Jeff Gates — Thu, 27 Sep 2012 11:38:06 +0000

Thanks for the post about my posters.

I agree, it will be interesting if other organizations and brands tap into this. Most interesting would be to see commercial brands use our anxiety as a selling point. It wouldn’t be the first time a social issue was co-opted by the market.

Comment on With QR code T-shirts, Olay helps Mexican women detect breast cancer by Kat Gordon

Kat Gordon — Sun, 12 Aug 2012 00:13:50 +0000

Brilliant. And inspiring. Thanks for sharing examples of advertising that truly does good, where it’s most needed.

Comment on With QR code T-shirts, Olay helps Mexican women detect breast cancer by Your Nightly Need to Know 8/10/12 | A is For

Your Nightly Need to Know 8/10/12 | A is For — Sat, 11 Aug 2012 01:25:21 +0000

[...] helps Mexican women detect breast cancer using QR code t-shirts. (Anxiety [...]

Comment on With QR code T-shirts, Olay helps Mexican women detect breast cancer by Yael

Yael — Thu, 09 Aug 2012 07:38:18 +0000

A great example of engaging consumers by utilizing QR code in a relevant way, which also provides a clear answer to the consumer’s question “what’s in it for me”.

Comment on Special K puts real women, realistic goals in the spotlight by Tom

Tom — Tue, 07 Aug 2012 06:26:10 +0000

This is great! I know a lot of woman love the dove commercials as they don’t feel their self esteem dropping when commercials come on.