Tagged 'apps'

Pernod Ricard app helps imbibers track alcohol consumption

We’ve written a few posts about how alcohol brands (including Heineken and Martini) encourage responsible drinking by responding to various consumer anxieties. Recently, Pernod Ricard, the parent of brands including Absolut, Jameson and Malibu, launched an app called Wise Drinking that helps people concerned about their ability to drive, estimating users’ blood alcohol concentration. Available in 37 languages, the app takes into account gender, weight, time of the last meal and the type and quantity of alcohol consumed. Wise Drinking also offers advice on how to pace alcohol consumption and a “Get me home” button for one-touch calls to emergency services and selected friends.

Pernod Ricard is also partnering with Alcohoot, a startup selling a $99 breathalyzer that plugs in to mobile headphone jacks and provides a more exact measure of sobriety. The product “has the potential to change behavior,” according to a statement from Pernod head Bryan Fry. Wise Drinking includes integration with Alcohoot’s app.

While promoting safe drinking is a challenge—in this case, Wise Drinking requires potentially inebriated users to remember to input the information each time they have a drink—providing the tools to make more informed choices and encouraging more mindful consumption throughout the night is a move in the right direction.

Coca-Cola app aims to help Romanians do good

In today’s socially conscious world, the urge to make a difference is steadily increasing. Yet many people don’t know how to get started making the world a better place, or where to help. And charities face their own organizational problems connecting those who want to help with those who need it. Recently launched in Romania, Coca-Cola’s Radar for Good app seeks to overcome those challenges. Users search for nearby organizations that are in need of volunteers, providing contact information and directions. The app also lets users opt in to future notifications from these organizations.

While the spirit behind the app is fantastic, if the backend process and infrastructure is not well thought out, the whole experience could easily sour. Indeed, it could do harm and become quite cumbersome to the organizations that the app seeks to help. Simply making the connection is one thing; making the right one is where the difference lies.