During disasters and the prolonged relief efforts that follow, access to information and the ability to connect with loved ones is crucial to alleviating anxiety—which we noted back in 2010, following the Chilean earthquake, and last year, after Hurricane Irene. Now, in the wake of Sandy, one of the largest hurricanes to hit the United States, companies large and small are stepping in to help with at least one major issue for victims—lack of power.
Duracell unleashed a “Power Forward Community Center” in New York City’s Battery Park, enabling people to charge devices and also get online at computer terminals. And the company’s “Rapid Responder” four-by-four truck, which is suited up with power outlets, is roaming the streets of New York and Hoboken, N.J. People can also get free Duracell batteries to keep their radios and flashlights going.
Similarly, Verizon sent out mobile charging stations to several affected areas in New Jersey, West Virginia and Ohio. Yesterday, New York Mayor Michael Bloomberg said AT&T will provide charging spots at the food and water stations the city is setting up. And, in areas where they are operational, Verizon, AT&T and T-Mobile retail outlets are allowing visitors to charge their devices in-store. Some local businesses also lent a hand where they could: In New York City’s East Village, for example, one restaurant, Percy’s Tavern, posted a sign reading “Friends and neighbors, please make use of our generators for phone charging to contact friends & family to let them know how you are.”
During times of distress, relatively low-cost gestures like these can go a long way in restoring a sense of normalcy for people affected while building good will toward the brand.
Photo Credit: news.verizonwireless.com