Amid all the news items on the downturn, India’s The Economic Times has created a platform that encourages the spirit of entrepreneurship by giving people an opportunity to submit their ideas, as well as mentoring and the chance for funding.
The “Power of Ideas” contest provides both inspiration and advice for business development in a recession. Over the last decade, the spirit of Indian entrepreneurship has been riding high, and there is now a collective feeling in Indian corporate voice—one which keeps peeping through in press reports, interviews and articles—that India will determinedly turn the recession into opportunity. Many headlines demonstrate this tone, like this one, from The Economic Times: “Just one big idea can lay off the slowdown.” While marketers and brands are busy rethinking their strategies, here is a media brand that used its position to its advantage; instead of just being a messenger of bad news, it created an interactive program.
