Tagged 'PayPal'

PayPal assures peace of mind on payments

As we’ve noted here, security issues like the Heartbleed bug and data breaches at companies like Target have people increasingly worried about the safety of their personal information. Now a campaign from PayPal aims to alleviate anxiety about making digital payments. In a spot that takes a lighthearted tone, actress Samira Wiley of Orange Is the New Black assures, “With PayPal, your financial information is protected and never shared with stores—like it’s sealed in a vault with titanium locks, guarded by ninjas.” The spot, titled “Buy Some Peace of Mind,” concludes with the line, “Banishing worry one click at a time.”

As more payments go digital and more consumers use their mobile phones and potentially wearable devices to pay for goods, many more businesses are competing with PayPal for a share of this market. Consumers will be weighing the pros and cons of using these new means of payments, and all the middlemen will have to assure potential customers that security will not be an issue.

PayPal uses World Cup for clean water awareness

PayPal - Neymar

While the big World Cup sponsors are attempting to score big with a large audience in order to boost sales, PayPal is using the mega-event as a cause marketing effort in conjunction with Brazilian soccer star Neymar, bringing awareness to the necessity for clean water in Brazil. A fundraising drive, Competition for Good, is positioned as a contest among football fans around the world, who donate through PayPal on behalf of 32 national teams.

The effort is a partnership between PayPal and Neymar’s nonprofit, Neymar Jr. Project Institute. Proceeds go to Waves for Water, which provides communities with water filters and, in this case, will donate filters in the cities where the matches are taking place. From the semifinal matches on July 8 through the final on July 13, PayPal will also match donations 100 percent. The initiative is a nice way to tie together the sporting event of the year with a CSR campaign while also driving consumers to log into their PayPal accounts.

Photo Credit: PayPal